SMTP error 554 indicates that the mail transaction failed. This is a permanent failure that occurs when the mail server rejects the entire mail transaction for various reasons, often related to spam filtering, policy violations, or server configuration.
The SMTP reply code 554 follows the standard SMTP response format:
5 = Permanent failure (permanent negative completion reply)54 = Transaction failedWhen you receive a 554 error, it means the mail server has rejected your entire mail transaction. This is a permanent error that typically indicates a serious issue with your message, server reputation, or server configuration.
Type : Permanent failure (hard error)Category : Transaction rejectionAction Required : Investigate and fix the underlying issueSpam Filtering : Your message was flagged as spamReputation Issues : Your server's IP address has a poor reputationPolicy Violation : Your message violates server policiesBlacklisting : Your IP address or domain is blacklistedAuthentication Failure : SPF, DKIM, or DMARC authentication failedContent Filtering : Message content triggered filtersRate Limiting : You've exceeded rate limitsServer Configuration : Server configuration issuesCheck Reputation : Check your IP address and domain reputationReview Message Content : Review your message content for spam triggersVerify Authentication : Ensure SPF, DKIM, and DMARC are properly configuredCheck Blacklists : Check if your IP address is on any blacklistsContact Administrator : Contact the receiving server administratorImprove Practices : Follow email best practices to improve deliverabilityImplement Authentication : Implement SPF, DKIM, and DMARCMonitor Reputation : Monitor your IP address and domain reputationError Handling : Handle 554 errors as permanent failuresLogging : Log 554 errors with full context for analysisRate Limiting : Implement proper rate limitingContent Review : Review message content for spam triggersBlacklist Monitoring : Monitor blacklists and request removal if listed554 5.7.1 Message rejected due to spam content
Spam Filtering : "554 5.7.1 Message rejected as spam"Reputation Issues : "554 5.7.1 IP address reputation too low"Authentication : "554 5.7.1 SPF authentication failed"Blacklisting : "554 5.7.1 IP address is blacklisted"Implement Authentication : Always implement SPF, DKIM, and DMARCMonitor Reputation : Continuously monitor your reputationFollow Best Practices : Follow email marketing best practicesHandle as Permanent : Treat 554 errors as permanent failuresInvestigate Root Cause : Investigate the root cause of 554 errorsImprove Practices : Continuously improve your email practicesMonitor Blacklists : Regularly check blacklists and request removalUser Communication : Communicate with users about delivery issues